Thursday, June 08, 2006
So: How do you market your book -- or even your name as a writer -- if you have no marketing budget?
(And don't expect publishers to foot the bill -- they are just as short on cash as you are.)
Early in life I learned that when I came upon an obstacle to a goal, I could either try to smash through it, or work myself around it. If your obstacle is Lack of Cash For Marketing Your Work, try to find other means that will cost you little or no money (and pose no risk to your health or reputation).
For starters, you could get yourself a Free Website to promote your work on. Tripod offers an easy-to-edit homepage service, with enough bandwidth and disk space.
Here is an example of a book-marketing website I made on Tripod. It contains the features you should think about having on your marketing site:
1. Inviting graphics (as opposed to butt-ugly graphics)
3. Feedback options (guestbook, e-mail, messageboard)
4. Links to the book (if any)
5. Little extras that make the site interesting and worth sharing with others(animated trailer, rare production sketches, etc.)
Have a look at the example site, and let yourself be inspired to make one for yourself.