I love non-fiction books just as much as good fiction, and I read lots of it.
And as I get older and the world changes ever faster, it gets increasingly important to stay informed. I'm still "hip" and "with it", "Daddy-O"! ;-)
Here are two interesting books I read recently...
PURPLE COW by Seth Godin
Seth Godin is a "marketing guru". His book explains how the game of marketing has changed, and how you can use this knowledge to create successful products and services.
So why should writers and aspiring writers learn about such things?
One: PURPLE COW may help you figure out how to sell your own books.
Two: It also points out the power of originality and creativity in a media-crowded, affluent society.
ON SF by Thomas M. Disch
Disch is also a fiction writer and has worked in various genres (his greatest success may be THE BRAVE LITTLE TOASTER childrens' books). This book is a collection of his literary criticism.
"Literary criticism," you think. "That sounds so dull." But Disch's writing is damn funny. He often attacks his subject from an unusual angle, offers original insights.. and is one of the funniest literary critics around. You learn something and laugh at the same time.