EASILY LED: A HISTORY OF PROPAGANDA (1999) by Oliver Thomson
Quote from this book:
1998 the Internet showed its propaganda value as a vehicle for the
trickle release of damaging information about US President Bill Clinton,
but as a medium it lacks the emotive power of most of its competitors."
LED was written by a professional advertising executive. Yet it utterly
failed to foresee the vast influence and reach of the Internet as a
In the author's defense, this book came out
before the mobile phone, the computer and the Internet were integrated
into the smartphone - and years before Facebook and Twitter.
EASILY LED nevertheless contains much interesting history, and an overview of basic propaganda tactics.
for students of the subject - but only if you add more recent studies
of electronic media and "big data" used in present-day propaganda.
the layman reader, the value of this book lies in that it might
(hopefully) serve as an antidote to the manipulation that we are being
subjected to in daily life.
It's not that all propaganda serves a
bad cause - but it often leads us away from the calm and reason we need
to survive as a species. (For example: You may have noticed that the basic propaganda technique on Twitter is to make people very very angry.)
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