The basic rules might look something like this:
1. Book titles must be visually overdone. The more embellishments, the more “authentically Fantasy-ish” they look.
2. A book title must always be shown as part of a series, or nobody will buy it.
3. Human characters, when shown, must conform to the basic RPG classes: Warrior — Elf — Magician — Dwarf.
4. Characters must be armed with medieval weaponry and/or magical objects. (Torches may be acceptable.)
5. Under no circumstances should any human character look older than 40. (Female characters must never look older than 30.)
6. The landscape must never show any signs of cultivation. Readers detest all depictions of farming, gardening and such.
7. Medieval towns, when shown, must be clean and disease-free. Chimneys should not pour smoke, no one has boils, there is never an outbreak of plague or bad teeth.
8. Fantasy characters have always been to the hairdresser five minutes ago.
9. Ugly people must not be shown, unless they belong to "inferior" races.
10. Neither male nor female characters should be flat-chested.
3. Human characters, when shown, must conform to the basic RPG classes: Warrior — Elf — Magician — Dwarf.
4. Characters must be armed with medieval weaponry and/or magical objects. (Torches may be acceptable.)
5. Under no circumstances should any human character look older than 40. (Female characters must never look older than 30.)
6. The landscape must never show any signs of cultivation. Readers detest all depictions of farming, gardening and such.
7. Medieval towns, when shown, must be clean and disease-free. Chimneys should not pour smoke, no one has boils, there is never an outbreak of plague or bad teeth.
8. Fantasy characters have always been to the hairdresser five minutes ago.
9. Ugly people must not be shown, unless they belong to "inferior" races.
10. Neither male nor female characters should be flat-chested.
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